PetroRio Manifesto
I had the great opportunity to collaborate with Dirty Work Factory as an animator in this new campaign for PetroRio, a brazilian oil company that are aim in connecting two fields, extending it's lifespan and reducing costs up to 50% in extractions. Directed by oito:olhos and co-animated by Pedro de Britto.
CREDITS
MY ROLE. Animation from 00:19 to 00:32 and 00:54 to 01:01
CLIENT. PetroRio
DIRECTION. oito:olhos
ANIMATION. Beethowen Souza e Pedro de Britto
PRODUCTION COMPANY. Dirty Work Factory
CREATIVE AGENCY. Monkey-Land
ADDITIONAL ANIMATION. Caique Moretto e Bernardo Vaz
DESIGN. Pedro Santos e Bianca Baderna
AUDIO. Satélite Áudio
MORE ABOUT THE PROJECT
Working with gradients is always a challenge in animation. The way colors mix and transform into new visuals is an amazing oportunity to have an interesting eye candy style in the project.
We and the directors from Dirty Work Factory came up with a simple and effective way of turning the gradient alive using Fast Box Blur, Mesh Warp and a bunch of tweaks of opacity, blending modes and effects to achieve the best visual possible in adobe after effects.
Since this can be a demanding and complicated process we started each animation in solid colors and then after all movements were approved we started compositing with final colors, going layer by layer and making things pop, as you can see in our final version of the animation.
THE SCENE WITH SQUARES AND CIRCLES
As the scene works with a lot of overlays and masks, it was necessary to understand the scene by parts before moving through the animation process. The squares are not moving and they contain all the gradients and solid colors, while the circles, which are created by masks, have their scale with a simple expression - loopOut ("pingpong") -, revealing layers of the same square. Each square has three to six different color precomps.