I was invited by ACACA Studio to animate and compose three videos about WhatsApp for Facebook Brasil. The project aimed to create short videos that teach viewers how to protect themselves from WhatsApp scams and what to do if their account is hacked.

IDENTITY THEFT PROTECTION

MY ROLE.
Animation and Composition

2020

I was inveted by ACACA Studio to do animation and composition on three videos about WhatsApp for Facebook Brasil. The project's idea was to create short videos teaching how to protect against WhatsApp scams, and what to do if your account is hacked. CREDITS Agency _ AlmapBBDO Creative Direction _ ACACA Illustration _ PUM Studio Animation & Composition _ Beethowen Souza Frame by Frame _ Bruno Brasil Sound Design & Music _ Ricardo Maximo

MORE ABOUT THE PROJECT

Upon receiving the design, I began brainstorming ideas for the project. It was crucial to create engaging animation that complemented the straightforward, educational tone of the campaign.

My initial concept was to incorporate a captivating typography animation with a playful writing style. To achieve this, I utilized elements commonly found in chat apps like WhatsApp, such as automatic capitalization of the first letter and underlined errors.

Additionally, I was responsible for composition in this project, ensuring the frame-by-frame animation by Bruno Brasil seamlessly integrated with the other After Effects animations I created.

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AGENCY. AlmapBBDO
CREATIVE DIRECTION. ACACA
IllUSTRATION. PUM Studio
ANIMATION & COMPOSITION. Beethowen Souza
CEL ANIMATION. Bruno Brasil, Denise Barbos e Ulisses Jucá
SOUND DESIGN. Ricardo Maximo

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