MORE ABOUT THE PROJECT
Upon receiving the design, I began brainstorming ideas for the project. It was crucial to create engaging animation that complemented the straightforward, educational tone of the campaign.
My initial concept was to incorporate a captivating typography animation with a playful writing style. To achieve this, I utilized elements commonly found in chat apps like WhatsApp, such as automatic capitalization of the first letter and underlined errors.
Additionally, I was responsible for composition in this project, ensuring the frame-by-frame animation by Bruno Brasil seamlessly integrated with the other After Effects animations I created.
