CREDITS
AGENCY. AlmapBBDO
CREATIVE DIRECTION. ACACA
IllUSTRATION. PUM Studio
AANIMATION & COMPOSITION. Beethowen Souza
CEL ANIMATION. Bruno Brasil, Denise Barbos e Ulisses Jucá
SOUND DESIGN. Ricardo Maximo
MORE ABOUT THE PROJECT
When I received the design, I started to write down my ideas on what would be good to achieve in this project. It was important to have an interesting animation to complement the very simple and educational approach of the entire campaign.
So my first idea was to have a catchy typography animation with an enjoyable writing. For that I used some details that are very present in the structure of a chat app like WhatsApp. For example, the automatic capitalization of first letters and underlined errors.
I also needed to do some composition in this project to fit the frame by frame animation by Bruno Brasil, along with the other animations that I did on After Effects.
BREAKDOWN
