This is the director's cut, to see the final piece please click here.
CREDITS
PRODUCTION COMPANY. AlmapBBDO
DESIGN. Estúdio Pum
AANIMATION DIRECTION. ACACA and Bruno Brasil
CEL ANIMATION. Bruno Brasil, Rogério Reis, Denise Barbosa, Ulisses Jucá e Pedro Vinicius.
MOTION & COMPOSITION. Beethowen Souza and ACACA
MORE ABOUT
This project was a big one, not just because it was important and won an Cannes, but because it was a really, really big campaign with thousand of prints, bottons, pins, stickers and a bunch of others things that it's impossible to count.
And beside the animation that I needed to deal with, I also had the chance to work with compotision. I was responsible to take the frame by frame animation by Bruno Brasil and match them with live action and others animation that I and ACACA created.
I used MOCHA to do tracking & masks, and AFTER EFFECTS to do all the motions and composition.